Business Development Tourism

Zimbabwe represented at 5th Edition of Africa Tourism Leadership Forum 2022

Africa Tourism Leadership Forum

The 5th Edition of the Africa Tourism Leadership Forum 2022, is currently underway in Gaborone, Botswana from the 24th to the 26th of October 2022. The Deputy Minister of Environment, Climate, Tourism, and Hospitality Industry Hon Barbara Rwodzi is leading the Zimbabwe delegation at this forum.

The Africa Tourism Leadership Forum (ATLF) is a Pan-African dialogue platform that brings together key stakeholders of Africa’s travel, tourism, hospitality, and aviation sectors to network, share insights and devise strategies for intra-Africa travel and tourism growth across the continent, whilst enhancing the brand equity of “Destination Africa.”

This is the only Forum of its kind in Africa that highlights tourism as a major economic pillar to diversify African economies. The Forum is hosting a gathering of over 400 Africa Travel and Tourism stakeholders. ATLF 2022 will provide a myriad of learning and discussion platforms, across intra-Africa travel, tourism investment, MICE (Meetings, Incentives, Conferences, and Events), Travel Tech, Digital Marketing, and more. These will be led by renowned global experts, Ministers, CEOs, Business Executives, Policymakers, Entrepreneurs, Academics Researchers, and Practitioners.

Speaking during the official opening of Africa Tourism Leadership Forum 2022, the President of Botswana His Excellency Dr. M.E.K. Masisi emphasized the issue of recapitalization of the tourism industry to rebound from COVID-19 and he also put the spotlight on MICE tourism as the greatest opportunity for tourism and of course the issues of creating access to enable intra-Africa travel.

The Deputy Minister is being accompanied by the Zimbabwe Tourism Authority Chief Executive Ms. W. Muchanyuka, Chief Operations Officer Mr. Givemore Chidzidzi, and Acting Deputy Director of Domestic Tourism, Ms. M. Chivaura.

About the author

Byron Adonis Mutingwende